5 Lessons I learnt from taking a niche FMCG brand to market

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1. The better you know your customers, the more you can give to them

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2. Honesty goes a long way: Set the expectations straight

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3. A good brand doesn’t always mean good business: Supply chain is key

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4. At the point of purchase, sell! sell! sell!

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5. Hustle is everything

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Design researcher, strategic designer, and an avid bird watcher on a quest to find connections between human and bird societies. twitter/@vaishnavikumarr

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Vaishnavi Kumar

Vaishnavi Kumar

Design researcher, strategic designer, and an avid bird watcher on a quest to find connections between human and bird societies. twitter/@vaishnavikumarr

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