The Fast-moving consumer goods (FMCG) sector is one of the largest growing sectors in the world. With changing lifestyles, growing awareness, and easier access, the number of competitors vying for customers’ attention has only multiplied over the last decade. Surviving in this sector entails capturing attention from the target audience…

The fast-moving consumer goods (FMCG) category requires aggressive planning and execution loops to accelerate brands in the market. When ScaleFactor was approached by a young startup in the FMCG space with the vision of creating a new category of puddings in the dessert market, we were excited to take up…

Public Healthcare Services is established to provide affordable healthcare to all strata of society. I conducted primary and secondary research to understand the public healthcare sector in India and the underlying problems that plague the stakeholders functioning in the current system. Ecosystem sensing involved looking at the various facilities available…

As we evolve, so do our needs in the social contexts we’ve created through the evolution of the human condition. We have been trying to solve complex, social issues for centuries. …

The Stanford prison experiment made it very clear how good, honest, and kind people can be influenced by situations to commit atrocities when they bury themselves in an assigned role and lose their sense of personal identity. For people in power and authority, obedience can be influenced by taking away…

Once the lockdown lifts, The new normal is going to be around for a while. Customer habits have shifted towards the purchase of utilities over indulgence. A lot of industries have been affected and may take a while to recover. …

I obsess about organizing, one day, I obsessed about going minimal and I struck gold. When I was growing up, my parents bought a new house that was still being built. …

As someone responsible for the success of a project, leaders are at the helm of upholding the vision of the organization. This necessitates bringing team members together to work at their best capability and assisting them to push their potential. To lead is to mentor. Good leaders put in the…

The question that beckons us: Where do we come from and where are we heading? The world is now more deeply connected than ever. Today, people from diverse cultures can feel a sense of community from the get-go because of our vast understanding of each other’s way of living…